Duracell Procell Alkaline AA Battery

We understand how replacing professional batteries can be a significant cost center for businesses: on top of the cost of purchasing batteries, you have to pay a much higher cost for the labor to replace them.

At Procell, we do not agree with this financial model. It is critical for professional end-users to drive the profitability of their businesses and we accordingly offer a unique value proposition:

• World’s first dual portfolio of professional batteries:​ by conducting intensive device testing and analysis in our labs, Procell has discovered that a way to dramatically extend alkaline battery life and cut replacement costs is to engineer device-specific industrial alkaline batteries, each with unique power profiles.
• Premium brand exclusively focused on the professional battery market.
• Deep understanding of professional devices and the battery category through device testing and analysis in our labs.
• Customer-centric business approach.
• A Global B2B-dedicated multifunctional team with deep technical expertise.